To lock in the memorable, meaningful names your co-operative needs for a strong web presence, you'll want to register several domain names under .coop. One co-op recently registered 170 different names!

Be creative! Think about the domain names you'll need . . .

• For your co-op's full name, legal name, common name, and acronym;
• For your product and service lines, including trademarked names;
• For your co-op's subsidiaries, related businesses and special programs;
• For your co-op's image, including simple, plain language names;
• To ensure that your co-op's web address will pop up in searches for common words;
• To ensure that interested members and consumers can find your site even if they misspell your co-op's name;
• For your co-op's future marketing plans;
• For a secure members-only page (distinct from the site open to the public) to allow your members to vote, comment on governance issues and take up other matters; and
• For dedicated sites for special promotional or community events that your co-op participates in or sponsors.